Summary
Energetic, experienced Art Director with 13 years of progressive leadership experience. Passion for innovative problem solving while executing high-end concepts. Master of licensed product design, skilled in crafting compelling brand stories. Proven track record of influencing and managing change through data-driven decision making. Engaged and positive collaborator with a history of reinvigorating under-performing teams and driving revenue growth, even during staff reductions.
Skills
Software proficiency
Experience
- Project Manager at HD InteractiveTampa, United States of AmericaOctober 2020 - Present
Manage a wide range of clients and projects for web, app, game, multimedia, and software design & development. Create project outlines, architecture, and proposals from client meetings and kickoffs. Research and execute continuous improvements to company documentation, processes, and strategy.
- Freelance Illustrator and Design Consultant at VariousTampa, United States of AmericaOctober 1988 - Present
Execute a broad range of graphic design and illustration including (but not limited to) logo design, package design, wireframes, user flow, UI/UX, apparel graphic design, branding, product placement, photo shoots, photo retouching, storyboards, character design, and portraits.
- Senior Design Director at FanaticsTampa, United States of AmericaApril 2017 - April 2019
Led Graphic Design, Garment Design, Collateral, and Technical Print teams in design & development of all incensed sport seasonal and special events product lines. Initiated Creative Direction for all design teams in coordination with Merchandising and Marketing teams. Implemented critical and design thinking strategies for print and transfer execution inclusive of screen-print separations, DTG, DTT, and new immerging print technologies. Created efficiencies for digital catalog design and production.
- Art Director, General Manager at VF Corp, VF Imagewear, Inc., Majestic AthleticTampa, United States of AmericaFebruary 1996 - April 2017
Managed all Art department operations for Creative Art, Production Art, QC teams, and contract freelancers, in Tampa, FL, Easton, PA, Appleton, WI, and a contract production team in Thailand with a department budget of $4M for a total team of 85+ people. Led Art Managers and their teams to design, develop, and produce all graphic packages and events. This included special projects with other VF companies in addition to all Majestic Athletic and Mass market licensed sports initiatives. Drove efficiencies through data analysis, technology innovation, and critical design thinking. Partnered with other department heads and senior management to drive sales and innovation growth.